Selected Work

Case Studies

Five studies across healthcare, financial services, e-commerce, and B2B SaaS, each one built to skim in seconds, then read in full.

Financial Services · Usability Study

Bridging Knowledge Gaps: Schwab's Learn Section

70% missed the primary CTA

Healthcare · Usability Study

Auto Refill on First Fill: Humana | CenterWell

88% positive reception

E-commerce · Field Research

Curbside + In-Store Pickup: Bass Pro | Cabela's

6 retailers benchmarked

Healthcare · Survey Design

Listening at Scale: Sitewide Provider Survey

~20,000 responses

B2B SaaS · Competitive Usability Study

Benchmarking a Developer Experience Against the Competition

100% task completion