About
I help product teams understand the "why" behind user behavior, and turn that understanding into decisions people actually act on. My research spans in-depth patient interviews, financial advisor workflows, and e-commerce navigation, and I started my UX career on the consulting side, advising B2B SaaS clients like WorldPay and UiPath on product strategy. The throughline across all of it is the same: uncover what's really happening, then tell that story in a way stakeholders can't ignore.
Before UX research, I trained as a clinical behavioral therapist. That background shows up constantly: in how I build psychological safety in an interview, read behavioral patterns across sessions, and stay grounded when a conversation gets emotionally complex.